Action logo 2018
Action logo 2018

Action logo 2018
Action logo 2018

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ACTION HISTORY

Action was founded in 1998 by Executive Director Sonnie Tan and Master Stylist & Managing Director Vinn Wong at Far East Plaza. The newly established salon grew and soon expanded from a small team of two to six in a couple of months.

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1998

The moment where Action begin at Singapore Far East Plaza.

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Action moved to Paragon Shopping Centre to occupying a much bigger space with great confidence.

2001
 
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Grand Opening Action Hair Spa.

The Service area of Paragon expended

2004
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Action 10th Year Anniversary.

2008
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2009

Action Hair Salon relocation at Paragon Shopping Centre Level 5.

Launching of Piper-Heidsieck champagne bar in Action Hair Salon.

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Launching of L'oreal Professionnel INOA colour

2010
 
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Launch of Dita Von Teest - Cointreauversial Bar at Action Hair Salon

Official Launch of Shu Uemura Art of Hair

2011
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Action hair salon appointed Balmain Exclusive Distributor

2016
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2017

Backstage Styling preparation for Balmain Fashion

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Majority of Action staff are diploma holders - diploma in service excellence

2018
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2019

Officially Launched Balmain Hair Couture Color Couture in sg.

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Received Luxury Lifestyle Award 2020

2020